Why Long Beach Tourism Brands Need Video-First Strategies

In a city as visually dynamic and culturally rich as Long Beach, standing out in the tourism space means more than just showing up—it means showing off. And in 2025, the best way to do that is through video-first content strategies.

Whether you’re promoting waterfront dining, the Queen Mary, or the vibrancy of Belmont Shore, video isn’t just a trend—it’s the expectation.

1. Video Is the #1 Format Tourists Engage With

From YouTube to Instagram Reels and TikTok, short-form and cinematic content drives the highest engagement. Travelers want to see experiences before they book them. For Long Beach tourism brands, video provides an immersive look into your offerings—be it a sunset gondola ride or a buzzing street fair.

📊 Stat: Travel-related videos on YouTube see over 1 billion views per month globally.

Pro tip: Showcase drone footage, behind-the-scenes tours, and day-in-the-life local stories to inspire bookings and clicks.

2. Google Prioritizes Video in Search Results

Incorporating video into your content marketing gives your brand a powerful SEO edge. Google now prioritizes pages with video, especially if it’s hosted on YouTube or embedded natively.

Long Beach-specific searches like:

• “Best weekend getaways near LA”

• “Things to do in Long Beach”

• “Waterfront hotels with views”

are more likely to surface video-first websites and social channels.

3. Gen Z and Millennials Travel With TikTok, Not Travel Guides

Younger audiences no longer start with Google—they start with TikTok and Instagram. These platforms are discovery engines, and if you’re not there with scroll-stopping video, you’re invisible to the next wave of travelers.

🔍 “TikTok made me book it” is the new “I read it in Lonely Planet.”

Tip for tourism brands: Focus on storytelling, local creators, and authentic moments that capture Long Beach’s unique vibe.

4. Video Boosts Bookings, Not Just Engagement

A compelling video strategy doesn’t just generate likes—it converts. Visitors are far more likely to book a tour, hotel, or event if they’ve experienced it virtually first. That means higher ROI for your ad dollars and organic reach.

Types of videos that drive conversions:

• 15-second teaser trailers

• Hotel room walk-throughs

• Itinerary-style influencer content

• “Top 5 things to do” countdowns

5. Long Beach Deserves More Than Stock Photos

From the murals of Retro Row to the waves of Alamitos Beach, Long Beach has a story to tell—and stock imagery won’t cut it. You need real video, made by people who know the city.

That’s where Keen Social comes in.

Why Work With Keen Social?

We’re a Long Beach-based agency that understands this city and what makes it shine. With award-winning video producers, multicultural strategy expertise, and a deep love for SoCal’s coast, we help tourism brands capture attention—and keep it.

🎥 From reels to full-scale brand films, we tailor video content to attract modern travelers and drive bookings.

Ready to Elevate Your Tourism Marketing?

Let Keen Social turn your brand into a destination.
Contact us today to start building your video-first strategy for 2025.