The Queen Mary had been closed since the Covid pandemic, and the City of Long Beach purchased the attraction and needed to re-open the destination this last year. After years in financial turmoil, the management company, Evolution Hospitality, outsourced their entire PR and Organic Social Media Management to local multicultural agency, Keen Social, to relaunch the Queen Mary. The results were immediate; Keen increased positive brand conversations over the course of one year, delivering high-quality earned PR placements in major media outlets and created high-quality content with strategic local and national Influencers and Long Beach partners.