Social Media Management
Developed and managed a consistent, video-first content strategy designed to increase visibility, engagement, and audience growth across platforms.
Turning Real-Life Ocean Moments into Viral Growth & Revenue
Harbor Breeze Cruises, a leading whale watching and harbor tour operator in Southern California, set out to evolve beyond traditional tourism marketing into a digitally relevant, experience-driven brand. Keen Social reimagined their approach by transforming real, unscripted ocean encounters into a scalable, video-first content engine built for today’s social audience.
By capturing authentic wildlife moments—most notably a viral instance where a musician sang to whales and triggered a breathtaking breach—and amplifying them through strategic creator partnerships, Harbor Breeze achieved immediate and sustained impact. The campaign combined organic storytelling with influencer collaborations and paid media, resulting in significant growth across platforms, increased engagement, and measurable contributions to ticket sales.
Influencer Outreach
Partnered with celebrity and micro-influencers to authentically showcase the Harbor Breeze experience and expand reach to new audiences.
Photography
Captured high-quality lifestyle and wildlife imagery to support brand storytelling and elevate visual identity.
High-Quality Videography
Produced short-form, social-first video content optimized for engagement, retention, and shareability.
Reporting & Analytics
Analyzed performance data to continuously refine creative strategy, optimize content, and maximize ROI.
High-Impact Creator Content Driving Awareness, Engagement & Bookings
High-Impact Creator Content Driving Awareness, Engagement & Bookings
Keen Social activated a strategic mix of celebrity and micro-influencers to transform Harbor Breeze into a social-first brand. By prioritizing authentic, in-the-moment storytelling, the campaign captured real wildlife encounters and translated them into high-performing short-form video content designed for both organic reach and paid amplification.
At the center of the campaign was a viral collaboration with @MaxAndreMusic, whose spontaneous interaction with whales created a breakthrough cultural moment. This hero content was supported by lifestyle and travel creators, including @her.travel.adventures, @lbfoodcoma, and @dine.eat.repeat, who showcased the experience through relatable, day-in-the-life storytelling.
Together, this creator ecosystem expanded audience reach, increased engagement, and drove measurable traffic and ticket conversions—proving that real-life moments, when captured authentically, outperform traditional tourism marketing.
Creators: @MaxAndreMusic, @her.travel.adventures, @lbfoodcoma, @dine.eat.repeat
High-Quality Video Storytelling Driving Traffic & Awareness
By leveraging short-form video across Instagram, Facebook, TikTok, and emerging platforms, Keen Social transformed Harbor Breeze into a content-driven brand built for modern discovery.
The strategy focused on:
- Capturing wildlife within the first 3 seconds
- Prioritizing emotional, real-life moments
- Integrating cultural relevance and creator storytelling
- Optimizing for both organic virality and paid amplification
This approach enabled Harbor Breeze to consistently generate attention, turning everyday tours into shareable, high-performing content.
Creators: @MaxAndreMusic, @her.travel.adventures, @lbfoodcoma, @dine.eat.repeat
High-Quality Video Partnerships & Storytelling Through Video – Driving Traffic & Generating Awareness
High-Quality Video Partnerships & Storytelling Through Video – Driving Traffic & Generating Awareness
