Keen Social - Social Advertising (Paid Social)

Social Advertising

Social Advertising, also referred to as Paid Social, is the process of creating advertisements that are embedded within the social space. Whether that’s Facebook, Instagram, Twitter, Snapchat or Linkedin.

Keen can help you turn your Facebook posts, Tweets and Snaps into targeted advertisements within each social platform. Social Advertising is a relatively complex maze to navigate, Keen is here to help you successfully work your way through the maze to realize your business goals. Keen has a wealth of experience in social advertising and can help you manage your budget effectively and efficiently, targeting the audience you’re seeking. Keen knows how to optimize your social advertising campaigns specifically for your targeted audience maximizing the results of your advertising dollars.

Social Advertising Services

Social Ad Buying

Strategize your budget spend by understanding top-performing social ads.

Optimizations

Manage each buy and optimize spend efficiently and effectively.

A/B Testing

Test between different sets of creative and content.

Reporting

Discover insights from each social campaign to continue to efficiently manage budgets.

Influencer Amplification

Leverage social influencers to amplify your brand message.

Event / Experiential Marketing

Turn your content into ads before, during and after live events.

Our Services

Keen will help you
achieve your goals.

AWARENESS

Build awareness for your brand to ensure people know who you are.

CONSIDERATION

Leveraging social advertising is a great way to reach your potential customers before your competitors do, driving them directly to your website

CONVERSION

Encourage your audience to take a specific action on your website and convert them into a customer.

Keen will help you target your audience

Re-Targeting

Retarget people who visited your website.

Custom Audiences

Create custom audiences based on data sets (email subscribers, members).

Location

Target customers based on their location (events, local businesses).

Demographics

Target consumers based on age, gender, income.

Interests

Target your customer based on what they “liked” or have shown interest in something.

Behavioral

Target audiences based on their behavior (i.e., Travel – Frequent Flyers, TV Targeting, Event Targeting).

Keen will advise you on
the best locations for your ads.

Desktop

(PC or Mac)

Mobile Device

(Android, Apple, etc.)