Let’s dive deep into the Instagram algorithm.
Since the 2016 change of the chronological Instagram feed, many might have noticed a decrease in post engagement. Every year it seemed as fewer people were reaching posts, leaving businesses and brands frustrated and confused. For years, rumors had gone around that only 7% of users followers were able to view posts promptly. Leading Instagram to finally break their silence via Twitter on January 22, 2019, stating
“We’ve noticed an uptick in posts about Instagram limiting the reach of your photos to 7% of your followers, and would love to clear this up. What shows up first in your feed is
determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how
many people you follow…”
So how can YOUR brand step up to the top and master the algorithm? It’s pretty simple. Let us break down some tips your business can implement immediately.
Tip 1. High-Quality Content
High-quality content is probably one of the most important factors in beating the algorithm. You should want your followers to enjoy what you’re producing. If you haven’t noticed, the explore page is filled with the highest quality of photos. You can improve your content by doing the following:
- Think outside the box. Make your content different.
- Shoot with a high-quality camera
- Enhance your photos with easy editing software or apps. For example, Lightroom CC, VSCO, or Photoshop.
Tip 2. Be Consistent
Consistency is key! Post often, but don’t overdo it. Aim to post about 4-5 times a week on your main feed and about 2-3 times daily on your story. Instagram favors users who are on the app more often. Additionally, creating video content for your channels, be consistent with your props and outfits.
Tip 3. Captions – Keep it Simple!
Make your captions short, sweet, and to the point! No one is going to want to read 3 large paragraphs. Ask questions! That allows more engagement with your followers.
Tip 4. Respond to Comments in the first hour of posting
The first hour following an Instagram post is crucial when beating the algorithm. It shows Instagram a higher engagement, which means your picture will get ranked higher and displayed at the top of the feed to more of your followers. Also, Keen recommends making sure your replies are at least 4-5 words long or else Instagram won’t count it as engagement.