Social Media Long Beach Archives

Clubhouse is an exclusive app meant for using your voice to instead of your face. The user is able to create sound bites to post into chat rooms. These soundbites could be informative, inspirational, or humorous; the main point is to chat with others. Users can enter different chat rooms (think back to the AOL days) and can discuss different topics by posting them to said rooms. This new style of social media has grabbed the attention of some very big names like Elon Musk, Drake, and even Rhianna. As of now, the app has over 8 million downloads and is valued at over 1 Billion dollars. While the number of downloads is impressive, not all of those people have access to the app. Clubhouse is invite-only at the moment, which builds the hype of this app.

Born in the chaos of the pandemic, the Clubhouse founders Paul Davidson and Rohan Seth developed a platform that allowed a closer peri-social connection than its predecessors. The founder’s main goal was to have a better way to network in a time were social connection was strained. This productivity mindset that started this app can be seen in most of the topics talked about, such as Bitcoin and investment pitching. Considering they started in Silicon Valley, it is no surprise that their number one feature has to do with productivity.

Like any new empire, it has its blind spots. One feature that has not been set up yet is User Safety. As of now, they do not have any protocols in place to handle misconduct, harassment, or hate-speech. Since the app is founded on the idea of speaking and sharing information, the lack of regulation regarding what is said in these chat rooms can be concerning. While these regulations have not arrived with the initial launch, it can be assumed that this will come later when the platform is open to the public.

While it might be fun, this app is meant for networking at its core. This can be very useful for adverting and business. Clubhouse’s being audio-based interface will allow for a resurgence of radio-espue advertising, similarly to a podcast ad. This will give business and ad-agencys another outlet to promote on. Clubhouse is on its way to becoming one of the most successful apps on the market and will give not only business, but the “average joe” another way to become closer to people via the internet.

Let’s dive deep into the Instagram algorithm.

Since the 2016 change of the chronological Instagram feed, many might have noticed a decrease in post engagement. Every year it seemed as fewer people were reaching posts, leaving businesses and brands frustrated and confused. For years, rumors had gone around that only 7% of users followers were able to view posts promptly. Leading Instagram to finally break their silence via Twitter on January 22, 2019, stating

“We’ve noticed an uptick in posts about Instagram limiting the reach of your photos to 7% of your followers, and would love to clear this up. What shows up first in your feed is

determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how

many people you follow…”

So how can YOUR brand step up to the top and master the algorithm? It’s pretty simple. Let us break down some tips your business can implement immediately.

Tip 1. High-Quality Content

High-quality content is probably one of the most important factors in beating the algorithm. You should want your followers to enjoy what you’re producing. If you haven’t noticed, the explore page is filled with the highest quality of photos. You can improve your content by doing the following:

Think outside the box. Make your content different.
Shoot with a high-quality camera
Enhance your photos with easy editing software or apps. For example, Lightroom CC, VSCO, or Photoshop.

Tip 2. Be Consistent

Consistency is key! Post often, but don’t overdo it. Aim to post about 4-5 times a week on your main feed and about 2-3 times daily on your story. Instagram favors users who are on the app more often. Additionally, creating video content for your channels, be consistent with your props and outfits.

Tip 3. Captions – Keep it Simple!

Make your captions short, sweet, and to the point! No one is going to want to read 3 large paragraphs. Ask questions! That allows more engagement with your followers.

Tip 4. Respond to Comments in the first hour of posting

The first hour following an Instagram post is crucial when beating the algorithm. It shows Instagram a higher engagement, which means your picture will get ranked higher and displayed at the top of the feed to more of your followers. Also, Keen recommends making sure your replies are at least 4-5 words long or else Instagram won’t count it as engagement.

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